Our Story

In early 2024, an idea took shape in a way that felt familiar—arriving in the quiet hours of the night. Tonya began imagining a line of healthy, ethically sourced pet treats as a natural extension of the products she and Chris were already offering through Wow-Finds Worldwide.

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Their existing focus had always been on thoughtfully made, Canadian products for people. But this new idea expanded that mission to include the pets who are part of the family too:

Good for YOU and YOUR PETS.
Good for the PLANET.
Made in CANADA.

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From the beginning, Tonya was drawn to novel proteins—ingredients that are often better tolerated by pets with sensitivities, and that can be sourced responsibly. What quickly became clear was that finding these kinds of products locally was far more difficult than expected. That challenge sparked a turning point: if these treats weren’t readily available, perhaps there was a real need to create them.

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She began researching production methods and found that dehydration offered the perfect place to start—simple, controlled, and respectful of the ingredient itself. With curiosity and determination, she started building the foundation for what would become B&T Pets, all while continuing a demanding 18-year career in scientific research equipment sales and marketing.

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Step by step, priorities shifted. The pull toward building something meaningful grew stronger, and Chris—who had already left his previous role to focus full-time on their online ventures—became an integral part of shaping this new path forward.

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By May 2024, Tonya made the decision to leave her job. What was initially planned as a three-month transition quickly accelerated; within two weeks, she fully committed to bringing B&T Pets to life.

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Around the same time, a conversation with their friend Ian opened an unexpected door: access to unused space within his pet shop to set up a small kitchen. Together, Chris and Tonya committed to doing things the right way from the start—building a commercial-grade kitchen, completing food-handling certification, and sourcing only human-grade, ethically produced ingredients. Even though pet treats in Canada are not regulated like human food, they chose to hold themselves to higher standards.

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On June 30, 2024, B&T Pets made its debut at the Pinery Market in Grand Bend. The response—from pet parents and their pets alike—was immediate and encouraging. Week after week, demand grew, and Tonya worked tirelessly to keep up, refining processes and expanding offerings as the small dehydrator ran almost nonstop through the summer months.

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In October 2024, support from an Ontario government grant made it possible to invest in additional equipment, including a larger dehydrator and a freeze dryer. With increased capacity and growing momentum, Tonya formally established B&T Pets as its own brand—one rooted in care, intention, and a deep respect for the animals it serves.

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What began as a late-night idea is now a growing Canadian pet brand, with a clear purpose: to help pet parents make thoughtful choices that support their pets’ health, while honoring the people, communities, and environment behind every ingredient.