Novel proteins refer to protein sources that are not commonly used in traditional pet foods. Unlike standard proteins like chicken, and beef, novel proteins include options such as venison, kangaroo, duck, and even insect-based proteins. These alternative sources can provide essential nutrients while minimizing the risk of food sensitivities and allergies.

Imagine the moment you’re reaching for your pup's favorite treat, only to replay your vet's diagnosis, “Unfortunately, your pet has a food allergy.” The mix of emotions return, we've been there - be it shock, sadness, frustration, and for us it was even guilt. You worry about inadvertently causing discomfort to your pet, and recall some of the symptoms of a food allergy from the past.

While lifespan refers to the number of years your pet lives, healthspan focuses on the quality of those years. It’s about ensuring that your fur-family remains active, vibrant, and free from chronic ailments as they age.

For us, it’s about honoring the bond we share with our pets and ensuring that, in every decision we make, we’re putting their well-being first—because they depend on us to make the right choices for them.